From Origin

Conscientious Coffee


“Would you like a cup of coffee?”

It seemed a simple enough question when Matt Hohler posed it at Mecklenburg Market on a recent Saturday afternoon, so I said yes to a sample of robust earthy brew with a slightly bitter bite. It’s when I asked Hohler about his business that the gateway opened to the specialty coffee rabbit hole — a world where roasters, regulators, cafes, laboratories and festival organizers strive for two goals: Bringing the consumer a quality cup of coffee, and making sure that as much money as possible finds its way into the farmer’s pocket. Creative Loafing discovered that no two participants in the local coffee business follow the same path to quality and fairness.


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