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Energy Drinks Wake Up Category


Line extensions and Americans’ unremitting thirst for energy and variety continue to power the energy drink category.

Convenience store sales of energy drinks totaled $8.4 billion in 2017 and the segment is expected to register a compound annual growth rate (CAGR) of 3.6% during the period 2018-2023, according to market research firm Mordor Intelligence. The market for these beverages has experienced robust growth in recent years as consumers have sought alternatives to carbonated soft drinks.

While soda sales have steadily declined as more Americans shun sugary drinks, they continue to turn to energy drinks as a pick-me-up.

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