AUSTIN, Texas– High Brew Coffee, an Austin-based natural beverage company, announced today the addition of Grammy Award-nominated multi-platinum singer-songwriter, Halsey, as an investor. She discovered the canned cold brew coffee while on tour, will help bring High Brew’s “For Those Who Do” message to a larger audience.
With her sky rocketing success, Halsey shows no signs of slowing down, so it was fortuitous she started using High Brew’s clean energy benefits to keep her caffeinated night after night on stage. The transition from High Brew “super fan” to investor was a natural one, as she looked to diversify her portfolio and put her name behind something she loved. Known for pushing creative boundaries, in addition to investing in the brand, Halsey will be involved in the innovation process and assisting High Brew with concepts for future clean energy formulas.