Soft guitar strumming plays in the background as a singer-songwriter’s voice fills the illuminated space at Union Coffee. Stark, white walls decorated with geometric prints give off a minimalist, big-city vibe in the newly opened specialty coffeeshop in downtown Greensboro.
Black, flat-bill caps with the Union Coffee logo and sweatshirts with the words “The Boro” printed on them hang on a rack near the entrance. Fake ivy trails down the back wall and encircles an exposed pipe behind the counter. A black fanny pack with gold accents — $50 — sits next to some backpacks on a shelf waiting to be bought. The place is a bit of a millennial trap; all that’s missing is a bright, Instagram-worthy neon sign.
At first glance, Union Coffee seems like just another NYC-wannabe endeavor. However, a closer look at the shop’s association with a local church reveals some conservative opinions that contrast with its hip aesthetic.