Big Coffee Has A Problem As Craft Roasters Cut Out A Middleman

From: crainscleveland.com

Jeff Bezos isn’t coming to Long Island City anymore, but the future of small-batch coffee roasting may already be taking root there.

About a mile north of the site that Amazon.com Inc. abandoned for its proposed New York City campus, a tiny coffee roasting co-op is welcoming anyone from cafe owners to hip consumers wanting to prepare their own green beans. Regalia’s model, which lets customers rent time at its roasting machines, is attracting a wave of trendy Americans looking to ditch the traditional brands that have long dominated the coffee scene in favor of specialty beans and a more artisan cup of joe.

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