The Rise Of Coffee-Connoisseur Culture

From: newyorker.com

Coffee, ambrosia of the capitalist and the creative alike, is many things: a fixture of social ritual, the product of a vast agricultural production steeped in colonialist history, and the most widely used psychoactive drug in the world. Entire economies rest upon its cultivation and its caffeine content. Its modern permutations go far beyond cream and sugar: fair-trade designations, additions of alternative milks such as soy or pea-protein, a preparation with butter and oil (for optimized biohacking), or simply with a piece of shortbread dunked in. It has inspired legal and moral crusades and “love is brewing” theme weddings. The latest installment in The New Yorker’s Annals of Obsession video series features a group of specialty-coffee experts and explores the fringes of the fascination.

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