NEW YORK (Reuters) – Target Corp’s flagship coffee bags and pods of the brand Archer Farms will be certified fair trade by 2022, the company and Fair Trade USA told Reuters on Wednesday, a victory for that movement, which seeks to make sure producers are adequately compensated for their labor.
Coffee futures are currently trading near 13-year lows, weighed down by a record-large Brazilian crop. Prices are below the cost of production in most countries, forcing some farmers out of business and prompting concern from the industry on its long-term ability to source good coffee.
Archer Farms, Target’s flagship-owned coffee brand, sells about six million pounds of coffee each year. Currently, about 20 percent of Archer Farms coffee is fair trade certified.