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Starbucks Invests $100M In Private Equity Fund; Tests New Coffee Traceability App Feature


Starbucks is using a new method to invest in burgeoning technology.

The Seattle coffee giant for the first time is putting cash into a private equity fund, announcing on Wednesday a $100 million investment in the new Valor Siren Ventures Fund managed by Valor Equity Partners.

The Chicago-based firm makes growth-stage investments across various industries and in companies such as SpaceX, Bird, Tesla, and a number of food-related startups including Eatsa, Sizzling Platter, Wow Bao, and Roti Modern Mediterranean. The new fund, which could reach up to $400 million, will also go toward startups developing retail-related technologies.

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