Starbucks is brewing up some big changes to its Rewards program next month. Not only will it be easier for coffee loyalists to get freebies faster, the program will also offer more modest perks for occasional Starbucks visitors who enroll.
For the past 10 years, the chain has been running a program that lets guests earn points (known as “stars”) every time they grab a coffee or snack. According to Starbucks, over 16 million people are enrolled in the current program, which underwent significant changes three years ago. The chain also says its rewards members account for a substantial portion of its business — about 40 percent.