You walk into a coffee shop in northern Utah and smell the rich aromas that fill the café and drifts out to the sidewalk in front of the building as you open the door. You might come here to buy coffee because you like the taste, you might take the effort to buy coffee that is labeled environmentally friendly and fair-trade or you’re here because you are one of the Americans who can’t start the day without a little nudge. If you’re one of those people, you’re not alone.
Americans consume 400 million cups of coffee per day according to the Coffee Statistics report. That’s 146 billion cups of coffee per year, making the United States the leading consumer of coffee in the world.
Where are we getting $4 billion worth of coffee every year and how is it getting into your cup?