For Roasters & Retailers

The Story Behind the Coffee Company That Fuels Google, Microsoft and Facebook

From entrepreneur.com

Verve Coffee, started in 2007, operates 12 cafes, has a hefty B2B business and recently launched a canned beverage.

What do Google, Microsoft, Facebook, Airbnb and Salesforce have in common? Plenty of things, of course, but one odd detail is that many of their employees are drinking Verve Coffee.

The company, founded in 2007 by Ryan O’Donovan and Colby Barr, helped bring the so-called “third wave of coffee,” in which coffee consumers started becoming invested in how their brew was prepared and where the beans were sourced from.

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