Burger King started a coffee price war against McDonald’s and Starbucks recently. Customers who sign up through BK app can get a cup of coffee every day for a flat monthly$ 5 fee. That cuts the price of coffee to under 17 cents per cup!
At this low price, Burger King must barely cover the cost of the cup, which means that it gives the coffee away. Why?
To create its own “community,” according to Norty Cohen, CEO – Moosylvania.