Starbucks has announced several enhancements coming soon to its Starbucks Rewards loyalty program that will make it easier for the program’s 16 million members to collect “stars,” or loyalty points, and score free food and beverages.
Starting April 16, all Starbucks loyalty program members will be able to earn and redeem “Stars” for rewards immediately after joining the program, which means means members can earn enough Stars to redeem a reward in as few as two or three visits. And members will have more ways to use their star-points toward free items.
The move comes as Starbucks has been targeted by several other national chains, including McDonald’s and Dunkin’ Donuts, that are seeking to take away some of its coffee business. Earlier this week, Burger King called out Starbucks’ prices in a news release when it introduced a special $5-a-month BK Cafe coffee subscription offer. “For the price of a large cappuccino from Starbucks, you can have a BK Café brewed coffee every day for a month,” Burger King officials wrote.