For Roasters & Retailers

Bird Rock Coffee Roasters Cultivates Direct Trade Ties

From nbcsandiego.com

Jeff Taylor, owner of Bird Rock Coffee Roasters Inc., taught himself to roast coffee and works hard to build relationships with farmers, noting, “Direct trade is our forte and we do that by finding the right farmers”

It was a conversation with a very candid customer in the early 1990s that set Jeff Taylor, president and co-owner of Bird Rock Coffee Roasters Inc., out to find the best coffee in the world.

The man, in his 50s, had stopped by one of two PT’s Coffee Roasting Co. locations, which Taylor owns in his native Kansas. When Taylor asked him how he enjoyed his cup of joe, the gentleman indiscreetly responded, “actually, your coffee sucks.”

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