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Americans are Drinking More ‘Gourmet’ Coffee. This Doesn’t Mean They’re Drinking Great Coffee.


The National Coffee Association USA recently dropped its annual survey results, and, as usual, there’s a wealth of information to sift through to better understand the state of coffee drinking in America. The quick take: While overall coffee consumption remains steady, more Americans are turning to gourmet beans.

Yep, it seems America is becoming a coffee-snob country. Or something close to it.

Every year since 1950, the NCA has commissioned a survey to learn about the nation’s coffee habits. This year’s online survey was collected in mid- to late-January and included 2,815 respondents, ages 18 and older, who had consumed a beverage other than tap water the previous day. (You don’t actually have to drink coffee to take part in the survey.) The data was then weighted on age, gender, region and ethnicity to reflect the U.S. population, based on the U.S. Census Bureau’s 2016 current population survey. In short, it aims to be authoritative.

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