For Roasters & Retailers

How just LOOKING at a coffee can give you a kick!


Millions of people all over the world rely on a morning cup of coffee to kick-start their day.

But a new study suggests just looking at an espresso, cappuccino or latte could give you the pick-me-up you need – even if you do not drink it.

Researchers believe humans associate coffee with ‘arousal’ so strongly that merely seeing a ‘caffeine cue’ is enough to activate areas of our brain that control how alert, awake and attentive we feel.

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