For Roasters & Retailers

This Is Why You Enjoy The Bitter Taste Of Coffee, According To Science

From: theladders.com

For tens of millions of people, a Monday morning without coffee is unthinkable. Keurig machines and cappuccinos are staples in offices and workplaces all over the world, and just the smell of a freshly brewed pot of coffee is enough to shake many from their bedsheets. On a purely scientific level, though, coffee really shouldn’t be all that popular. After all, its taste is objectively bitter, and bitterness has served as an evolutionary warning to the human body of harmful substances since mankind’s existence.

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