For Roasters & Retailers

Dalgona Coffee Is The Latest Instagram Food Trend In South Korea As People Stay Home

From: latimes.com

To prevent the spread of COVID-19, the Seoul metropolitan government quickly enacted a “social distancing” campaign to encourage citizens to stay home in order to protect themselves and others.

Along with its agreeable catchphrase, “Hold up! Let’s take a break from social life,” one of the tips from the campaign suggests: “Keep in touch with people by using social media measures instead of meeting them personally.”

One of the ways Koreans are staying connected is by trying their hand at making dalgona iced coffee and posting about it online.

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