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How To Pivot Quickly As A Brick And Mortar In The Wake Of COVID-19

From: forbes.com

As brick and mortar brands adjust to the new temporary normal, Josh Zad, CEO of Alfred, who opened his first location with its trademarked “But First, Coffee.” catchphrase on tree-lined Melrose Place in 2013, is facing what many retailers are around the country. How do you pivot as a brick and mortar in the the midst of temporary Covad-19 closures?

With his knack for eye-catching design and deep understanding of customer wants, Zad has developed Alfred into the standard bearer on how a company can stay relevant by marrying a successful brick-and-mortar offering with a memorable digital presence. Alfred currently boasts 15 locations across the U.S. and Japan with four more in the works for 2020 and recently launched his newest concept – Calidad Beer.

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