Columbus, Ohio Coffee Roaster Crimson Cup Coffee &Tea recently welcomed Buckin’ Brew Espresso to the group of independent coffee shops, cafés and bakeries it supports in 36 states. The shop at 4789 West Yellowstone Highway just outside of Casper, Wyoming was one of 20 new independent coffee shops that opened in 2017 through Crimson Cup’s 7 Steps to Success coffee franchise alternative program.
“We’re excited to welcome mother Kendra Chorniak, daughter Abby VanValkenburg and their team to the Crimson Cup community,” said Greg Ubert, founder and president. “Helping small business owners develop unique concepts is a big part of our mission as a coffee roaster and coffee shop franchise alternative.”
In creating Buckin’ Brew, VanValkenburg brought years of experience as a barista in another coffee shop and her love of serving guests. Chorniak added financial backing and business acumen. Together, they renovated a 1960’s gas station to create a double sided, drive-thru-only location.
The mother-and-daughter team learned how to open a coffee shop through Crimson Cup’s 7 Steps to Success coffee shop franchise alternative program. Based on Ubert’s Book, Seven Steps to Success in the Specialty Coffee Industry, the program has helped hundreds of independent coffee shops develop into thriving businesses over the past 26 years.
“We both wanted a roasting partner that would provide some of the best coffee and coffee house products around,” VanValkenburg said.
The new coffee shop serves a full menu of hot, iced and frozen espresso drinks – including mochas, lattes and cappuccinos – as well as iced coffee and tea, cold-brewed coffee, hot chocolate, fruit smoothies and other custom drinks. Its top seller is a white chocolate mocha with caramel drizzle. In addition to coffee drinks, Buckin’ Brew serves Infused Red Bulls that combine the energy drink with flavored syrups. Locally baked goods round out the menu.
Ubert said that Crimson Cup supports independent coffee businesses like Buckin’ Brew from concept through success. Company statistics show that over 85 percent of new businesses that open through Crimson Cup’s 7 Steps to Success coffee franchise alternative program are still in business five years after opening.
“We believe that our company only succeeds when our customers do,” he said. “As a result, Crimson Cup supports coffee shop owners at every step – from scouting a great location and writing a coffee shop business plan to planning a menu, choosing equipment, hiring staff and providing comprehensive training.
“To support customers’ ongoing success, we supply award-winning wholesale coffee beans, coffee shop supplies, marketing support and ongoing training,” he added. “Our coffee-buying team travels more than 45,000 miles annually to bring back the finest coffee beans available to our customers, and our Innovation Lab team works every day to create new and better coffee drinks.”
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