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The caffeine fueled company that bought Panera expands its coffee empire with investment in an …


The European company that bought Panera Bread and Au Bon Pain is expanding its coffee empire, bolstering its portfolio of caffeine-rich brands.

JAB Holding, a privately held company and investment arm of the wealthy Reimann family, owns such brands as Keurig Green Mountain, Krispy Kreme Doughnuts and Peet’s Coffee & Tea.

The company, which has been steadily building a coffee and breakfast empire over the last five years, said Thursday it has made a major investment in the launch of online craft coffee retailer Trade.

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