The best entrepreneurs are like a good cup of coffee: fresh, strong, and bold.
Army Green Beret turned coffee brew master, Evan Hafer, is exactly that. As the CEO of Black Rifle Coffee, Hafer says they’re selling freedom, one cup at a time.
It’s a great tagline. You know what else? It’s an incredible business. The company roasts over a million pounds of coffee per year and grosses over $30 million annually. This isn’t a veteran with a hobby; this is a savvy businessman with a passion.