For Roasters & Retailers

African American owned coffee shop looks to become next Starbucks with a different philosophy


While Starbucks is planning to close for a day of racial-bias training for its 175-thousand employees, one Oakland based coffee roasting entrepreneur says it isn’t nearly enough.

“It feels more like a publicity stunt quite frankly. You see people of color on the front lines as baristas, but until the management and leadership of these coffee companies are as diverse as the communities they serve, I think it will be a re-occurring issue,” said Keba Konte, founder of Red Bay Coffee.

Red Bay Coffee has two operations in Oakland and is expanding into Richmond.

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