Indonesian coffee producers will be whetting the taste buds of coffee lovers across the Pacific Northwest in April. Through the work of the Canada-Indonesia Trade and Private Sector Assistance Project (TPSA), these producers will attend the Specialty Coffee Association (SCA) Coffee Expo in Seattle, followed by a Coffee Promotion Event in Vancouver on April 24 and 25.
Four participants— Arinagata Cooperative, Meukat Komuditi Gayo, Orang Utan Coffee Lestari and Redelong Organic Cooperative—are making their second consecutive appearance at SCA Coffee Expo. Kokowagayo, a women-owned and-managed cooperative, is attending for the first time.
The Coffee Promotion Event in Vancouver will connect TPSA Gayo Arabica Coffee producers with Canadian roasters and importers. Both the Indonesian and Canadian participants will learn more about each other’s background, products and markets.
The event takes place on Tuesday, April 24, 2018 at Pinnacle Hotel Harbourfront, 1133 West Hastings Street, Vancouver, between 10 a.m. and 4 p.m.
Nusa Coffee Company is hosting in collaboration with Los Beans and Indonesia’s Ministry of Trade International Trade Promotion Center (ITPC) in Vancouver. Nusa Coffee Company is a Canadian importer of premium coffee beans from the archipelago’s biologically diverse islands. Los Beans Trading Inc. (Los Beans) sources the finest beans from around the world, working with partners that share their stance on social, environmental and economic sustainability.
“At Nusa Coffee, we thrive on three elements: people, product, and process. Our connection with Gayo coffee producers incorporates all of those elements, specifically in realizing our vision to bring traceable and sustainable coffee beans into Canadian market. We expect the best possible outcome from this event, so we could continue to pave the way of making the concept From Farm to Cup into reality,” said Liza Wajong, owner of Nusa Coffee Company.
“After the visiting of Gayo last November, I think Los Beans can do something for the coffee farmers. We will work with Indonesian coffee farmers more closely, to present a great cup of Gayo coffee to Canadian coffee lovers,” said Mike Li, President of Los Beans.
Indonesian coffee was selected as a TPSA target commodity due to its strong potential for exports to the Canadian market. Indonesia ranks as the sixth largest supplier of coffee to Canada, accounting for 5.1 per cent of the Canadian import market. Both the Indonesian share of the market and the size of the market are growing. The total Canadian import market almost doubled between 2006 and 2016 (from US$320 million to US$623 million in 2016), a compound annual growth rate of 6.9 per cent.
About the TPSA Project
TPSA is funded by the Government of Canada through Global Affairs Canada. The project is executed by The Conference Board of Canada and the primary implementation partner is the Directorate General for National Export Development, Ministry of Trade of Indonesia.
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