For Roasters & Retailers

New Local Coffee Brand Folly Coffee Embraces Its Minnesota Roots


That’s the story that inspired the name behind Folly Coffee, a new Minnesota-based coffee company.

“If you’re from Minnesota, you definitely know what the Stone Arch Bridge is,” founder Rob Bathe says. “But it seems like the second you cross the state border, it’s something that not a lot of people know about. It’s kind of like our hidden gem.”

Bathe honors the architectural icon in the packaging for Folly’s House Bean blend, which features an emoticon-esque illustration whose smile is shaped like the bridge. The local branding is representative of Bathe’s aim: to make coffee as unique and inimitable as Minnesota itself.

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