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Thinking About Coffee Can Make You More Alert


The effects of coffee and caffeine are powerful ones. So powerful in fact, that you don’t even have to consume any in order to feel the buzz. According to a new study, just thinking about coffee can give you a mental boost.

According to Newsmax, the research was done by University of Toronto duo Sam Maglio and Eugene Chan, an associate professor of management and a Ph.D. recipient, respectively. Instead of studying how caffeine affects the body directly, Maglio and Chan wanted to see coffee-related cues to see if they created the same sort of arousal as the consumption does. “Coffee is one of the most popular beverages and a lot is known about its physical effects,” Maglio states. “Much less is known about its psychological meaning—in other words, how even seeing reminders of it can influence how we think.”

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