The effects of coffee and caffeine are powerful ones. So powerful in fact, that you don’t even have to consume any in order to feel the buzz. According to a new study, just thinking about coffee can give you a mental boost.
According to Newsmax, the research was done by University of Toronto duo Sam Maglio and Eugene Chan, an associate professor of management and a Ph.D. recipient, respectively. Instead of studying how caffeine affects the body directly, Maglio and Chan wanted to see coffee-related cues to see if they created the same sort of arousal as the consumption does. “Coffee is one of the most popular beverages and a lot is known about its physical effects,” Maglio states. “Much less is known about its psychological meaning—in other words, how even seeing reminders of it can influence how we think.”