For Roasters & Retailers

How Pop & Bottle Has Grown Into A Female-Focused Coffee Brand

From: forbes.com

Pop & Bottle was founded by two coffee-loving friends, Blair Hardy, and Jash Mehta. After moving to the west coast both ladies fell in love with its clean, plant-centric, farm-to-table food culture, but were frustrated by a lack of clean, plant-based options in the coffee space. Hardy and Mehta then set out to develop Pop & Bottle: a line of organic lattes without dairy, refined sugar or any junky extras. Although they did not set out to create a female-focused coffee brand, they soon found their products were speaking to the female demographic. Since women statistically prefer lattes and would also rather pay for caffeinated drinks over men it is no surprise Pop & Bottle has gained a loyal female following.

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