The first time I heard Jhone Milanez Lacerda, a coffee farmer from the Caparaó region of Brazil, speak about all he has done to transform his family’s farm, I was flooded with emotion. I had never before seen a young farmer so humble and kind, and yet so smart, inventive, and articulate. From that first day, I could tell Lacerda had big plans—today, I am thrilled to share a little bit of his story here.
Sítio Santa Rita, in the Caparaó region—a national park in a rocky area between the states of Minas Gerais and Espírito Santo in Brazil—was founded in 1896. The Lacerda family is the fourth generation of coffee farmers in that farm area, and the first producing high-quality coffee.