For Roasters & Retailers

Smart Sips Coffee In Brick Grows Huge Online With Low-Tech Secret


BRICK – Lara Nikola needed a way to set herself apart from the endless choices of coffee both on the street corner and the internet, so she turned to an old-fashioned device.

She began sending thank-you notes to her customers.

“And I get hundreds back saying, ‘Thank you for your thank-you email,'” Nikola said.

Nikola owns Smart Sips Coffee, a company that makes flavored coffee that are compatible with Keurig machines, carving out a niche and attracting national attention in an industry that has no shortage of choices.

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