For Roasters & Retailers

Kickapoo Coffee Confronts Cultural Appropriation, Announces Name Change


This week, Kickapoo Coffee — the award-winning organic coffee roaster based in Viroqua, WI — released a statement, announcing the decision to change the business’s name in light of growing concerns over cultural appropriation.

“When we founded Kickapoo Coffee in 2005, we chose our name with the intention of honoring the place where our business has its roots: the Kickapoo River Valley, noted co-owners TJ Semanchin and Caleb Nicholes in a statement on Wednesday. “But Kickapoo is not simply the name given to a river. The Kickapoo are a People.”

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