What are the wars left to be fought on the fast food front? First came the battle for French fry supremacy, then the fight to give extra-value meals extra value, and the control for late-night turf. The latest salvo is a subset of the breakfast skirmish—namely, fast food restaurants hoping to win hearts and mind via their morning cup of coffee.
In March, Burger King announced that they were launching a coffee subscription service. For $5 a month, subscribers are entitled to a daily small cup of coffee (and ideally, you’d pick up a BK breakfast sandwich while you’re there). This has us wondering: How do the fast food chains’ coffee hold up against each other? Last year we looked at the coffee chain specialist: Starbucks, Dunkin’, McDonald’s, and 7-Eleven. For this taste test, we’re focusing on restaurants normally associated with fast food—pitting the coffee offerings at Burger King, Taco Bell, Chick-fil-A, and returning contestant McDonald’s to the test.