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Coca-Cola Is Making A Big Push Into Coffee

From: cnbc.com

Coca-Cola isn’t new to coffee, but the global beverage giant is planning on making a big push into the industry this year.

The company is releasing Coca-Cola Coffee in more than 25 markets around the world by the end of 2019.

“Coke Coffee was designed to reach consumers during specific occasions and channels like the mid-afternoon energy slump at work,” CEO James Quincey told analysts Tuesday.

The drink, which blends Coke with coffee, has slightly less caffeine than a normal cup of coffee but more than a can of the soda.

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