For Roasters & Retailers

Why A Pound Of Panama Geisha Coffee Sold For $1,029 — And Was Worth It

From: vinepair.com

In May 2019, Lamastus Family Estates crushed the record for highest score in the prestigious Best of Panama (BoP) coffee competition created by the Specialty Coffee Association of Panama. Of a total of 174 coffees submitted to the competition, 78 of which were selected to be evaluated by a panel of international judges, the family’s Elida Geisha Green Tip Natural scored 95.25 out of 100 points.

At precisely 8 p.m. on July 16, 2019, Wilford Lamastus Jr., a fourth-generation coffee producer, received the news that his family estate’s coffee had just sold at the BoP annual auction at $1,029 for a single pound. It is by far the highest-valued coffee ever sold.

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