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Nestlé Expands Use Of IBM Food Trust Blockchain To Its Zoégas Coffee Brand

From: forbes.com

The world’s largest food producer, Nestlé, has announced that it will be expanding its use of blockchain technology, through its membership with the IBM Food Trust Blockchain Initiative, to the company’s luxury coffee brand Zoégas.

Nestlé launched select editions of Zoégas whole beans and roast & ground coffee in Sweden with the ‘Summer 2020’ range being a 100% Rainforest Alliance certified blend of arabica coffee beans from three origins – Brazil, Rwanda and Colombia. Through blockchain-recorded data, buyers of the coffee will now be able to trace their coffee back to the different origins.

The partnership with the Rainforest Alliance is important in this journey of accountability, traceability and transparency as the alliance independently provides reliable data beyond what is usually disclosed by Nestlé.

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