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Alpine Start Foods Reimagines Everyday Coffee Favorites

Alpine Start Foods, leaders of premium instant coffee that actually tastes good, added two new flavors, Coconut Creamer Latte and Dirty Chai Latte, to its instant coffee line today. The new flavors join the brand’s “instant” favorite, Original Blend, which disrupted the instant coffee category with refined taste and on-the-go innovation just one year ago. To celebrate the additions, Alpine Start Foods will rebrand the entire line with a new logo and bright, colorful packaging reflecting the personalities of each flavor.

The Coconut Creamer Latte and Dirty Chai Latte offer a fresh spin on everyday favorites, making them convenient, affordable, and delicious. The Coconut Creamer Latte, 100% Colombian Arabica coffee blended with non-dairy coconut creamer, transforms into a rich, creamy latte with just hot water. The Dirty Chai Latte also features 100% Colombian Arabica coffee blended with traditional Chai spices, black tea and soy milk and can dissolve in hot or cold liquids.

All Alpine Start Foods products are designed for coffee-lovers on-the-go with a single-serve sachet that holds high quality, full-flavored, instant coffee made from 100% high-altitude, Colombian Arabica beans. Drinkers rip, pour, stir and sip – anytime, anyplace. Each flavor package design has its own personality; illustrated by Los Angeles based artist, Alvaro Ilizarbe, the flavors celebrate the vibrancy of diverse coffee drinkers everywhere. The three flavors are available at and select retailers, Amazon, REI, Whole Foods, and H-E-B at $8.99 MSRP.

“As a professional climber and adventure athlete, I am always traveling and exploring different culinary experiences,” said Matt Segal, co-founder of Alpine Start Foods. “I was very inspired by exotic spices and seasonings, and decided to pair them with my cup of instant coffee. This allowed us to capture the spice of traveling in these new blends.”

“The growing instant coffee category is redefining how folks are experiencing coffee–instant isn’t a bad word anymore, ” said Alex Hanifin, CEO and co-founder of Alpine Start Foods. “With these new flavors, we turn instant coffee into an instant coffee shop – no machine, no long lines, no extra products. There’s now something for every type of coffee drinker with Alpine Start.”


About Alpine Start Foods:

Alpine Start is a premium brand of instant coffee for everyday adventures — born out of a desire to make a great tasting, affordable cup of coffee that can be prepared anywhere. Founded in 2016 by Matt Segal and Alex Hanifin, the brand has quickly gained national distribution in key grocery and sporting goods retailers like REI and Whole Foods by offering an innovative solution to an old problem. Alpine Start is available in an Original Blend, Coconut Creamer Latte and Dirty Chai Latte. For more information, please visit:



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