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Blue Bottle Wants to Brew You a Better, Faster Cup of Coffee


The “third wave” of coffee is far from over. But like any startup or craft product, after growing and evolving for a few years, it’s simply ready to scale up. While the tenets of third wave coffee are still intact — paying attention to bean sourcing and roasting, and the final brewing and expression of those beans — the culture that organically grew inside third wave coffee shops built itself on treating the enjoyment of a cup of coffee as an event doesn’t quite meet the needs of many coffee-loving commuters. But as any business must do to attract new customers, coffee purveyors usually opt to meet people where they are, which, in America, is usually on their way somewhere else.

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