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Lavazza Coffee Hopes A New E-Commerce Site Will Boost Its U.S. Presence


At a recent TransPerfect Retail Forum in New York, Lavazza’s Cataldo De Franco, senior director of e-commerce in North America, described the company’s online expansion into the U.S and the launch of their new e-commerce website coming in mid-May 2019.

Lavazza is one of the largest coffee makers in the world and has been selling its premium Italian coffee here in the United States since the late 1980s. Three years ago, Lavazza made a major management shift in the U.S. and appointed Davide Riboni as CEO and president of the Americas to lead the expansion in the U.S. and Canadian markets.

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