ENDICOTT — Gregory Rock takes a single freshly roasted coffee bean between his fingers and crushes it, releasing its aroma and inhaling deeply.
On this day, he’s roasting a batch of Bella Bold, a silky blend of Colombian Narino and Peru Minca beans named for a departed cat with a hot-and-cold personality.
The name of the coffee is personal, as is everything about Rocsato Coffee Roasters. The business combines Rock’s last name with that of his wife, Aimé Sposato. The two moved to the area from Northern Virginia when Sposato accepted a job as provost at Ferrum College.