From Origin

Nespresso Launches ‘Reviving Origins’ To Bring Back Lost Coffees

From: webwire.com

Nespresso announced the launch of Reviving Origins, a new programme to restore coffee farming in regions where it is under threat. Through its AAA Sustainable Quality™ Program, Nespresso is working with farmers in regions that have been blighted by conflicts, economic hardships or environmental disasters.

Nespresso is investing CHF10M over the next five years to revive the coffee industries in selected countries with the aim of encouraging rural economic development. The Reviving Origins programme is part of Nespresso’s overall commitment to invest CHF500M from 2014-2020 in its sustainability program, The Positive Cup.

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