After moving to Oregon, Voila Coffee Founder Kent Sheridan saw a craft coffee culture bubbling up. He fell in love with specialty coffee – so much so that he carried a backpack with all of his coffee equipment: hand grinder, scale and kettle. Trying to make the best cup of coffee, after all, is not so simple.
“It’s kind of a hassle,” Sheridan told PYMNTS in an interview. That experience got him thinking about what solutions might be out there, and whether anyone had tried to make instant coffee taste good, which “could save people like me from having to carry a whole backpack.” That idea set him on the path to starting his instant coffee direct-to-consumer (DTC) brand, Voila Coffee.