For Roasters & Retailers

Seattle’s Joe Coffee Is Uniting Indie Coffee Shops Through Tech To Compete Against Starbucks


In Starbucks’ own backyard, a family-built startup has taken hold and assembled one of the largest networks of independent U.S. coffee shops.

Launched in 2014, Seattle-based Joe Coffee has created a platform that allows customers of local coffee shops to pre-order and pay for their drinks on mobile devices. The service also tracks purchase and rewards frequent caffeinators with free drinks, just like a paper punch cards do. The business has 300 independent coffee shop partners using its service, with 150 participants in Seattle. Last fall, Joe raised $1 million in its first round of funding, led by Flying Fish Partners.

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