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Free Coffee And An App Won’t Help Luckin Beat Starbucks


Free cups of coffee, fast store openings, and technology will help Luckin Coffee burn a great deal of investor money, but it won’t turn the Chinese start-up into another Starbucks.

Since its inception two years ago, Luckin Coffee seems to have a clear mission: to beat Starbucks, both in store count and in cups of coffee sold to customers.

To beat Starbucks in store counts, Luckin has been opening stores at a feverish pace– one store every 15 hours, according to

That’s how Luckin Coffee reached 2000 by January 2019, and is expected to reach 4500 by the end of the year, beating Starbucks which is expected to have 4,121 stores.

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