For Roasters & Retailers

Alain Ducasse Steps Into Specialty Coffee With New Paris Tasting Room and Roastery

From: fortune.com

The scene is eminently familiar: a sleek zinc bar behind which a trio of servers sporting pressed aprons move swiftly in coffee choreography: dialing in, adjusting the grind, grinding the beans, tamping the ground coffee and extracting the shot. Clients sit, rapt, on orange leather-coated barstools and lean over the counter to make small talk as the ritual unfolds. Dangling from walnut wood rods behind them are the morning’s issues of Le Monde and the International New York Times. This image has many of the defining components of a quintessential Parisian café.

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