From: finance.yahoo.com
Crimson Cup Coffee & Tea recently flew owners and staff from six independently owned coffee houses to the Siguatepeque region of Honduras. There, they followed the coffee’s journey from seed to cup while learning about the roles of the coffee farmers, workers and processors who prepare coffee served in their shops.
“Our goal was to strengthen the relationship between coffee growers, Crimson Cup and our customers,” said Crimson Cup Coffee Buyer Dave Eldridge, who led the trip. Crimson Cup Roast Master Dave Rochus and Coffee House Manager Jennifer Kerchner joined the group to gain expertise in direct-trade coffee sourcing and to forge relationships with coffee growers.