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Caterpillar Sues California Coffee Shop Over Its Brand Name


A coffee shop in California says construction equipment maker Caterpillar is trying to bulldoze their trademark for clothes and shoes.

Caterpillar Inc. Versus Cat and Cloud Coffee.

That’s what jarred Truby and his team in Santa Cruz are facing. A legal issue surrounding a trademark around the word “cat.”

“It seemed ridiculous, so we responded, we got a lawyer obviously and asked them to further explain their case, asked them to drop it as we are in a completely different industry and they didn’t want to, and so we went back and forth a few times and called them out for bullying,” said Truby.

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