Dash Coffee Roasters didn’t spend much on promoting their new Iowa City open. They didn’t even announce what day the doors would be open until that date — Friday, May 24 — actually arrived.
But that didn’t matter. Iowa City’s java addicted residents made sure the lack of promotion didn’t dampen early business.
From the word “go” at 287 N. Linn St., owner Rebecca Davidson saw the same level of profit she saw at her Cedar Rapids location after six months.