Ever wonder how that local coffee shop owner makes money? The fact of the matter is…she’s isn’t. Does that surprise you? It shouldn’t. Just think about the numbers.
Let’s suppose you’re running a single coffee shop in an average American town or city. I’ll be generous and assume you have about 200 customers coming in your store daily and each spends, on average, about five bucks. I’ll even assume that you’re working six days a week for 52-weeks a year, which means you’re taking no vacation and busting your you-know-what. I’ll also assume that you’re getting those 200 customers every day, even on the weekends or slow holiday weeks.