Australia’s second-largest roast and ground coffee company Di Bella has moved into a new stage of global growth, having recently launched its celebrated foundation range into the USA just weeks after its launch into New Zealand earlier this month.
The organisation’s international expansion strategy leverages the ever-growing global coffee movement and mega-trend of product premiumization, where consumers are actively seeking out quality, freshly-roasted coffee produced locally.
Guided by its clear vision, The Greatness is in the Detail, the international brand launch comes after Di Bella’s decision in July 2018 to merge four coffee companies — Di Bella Coffee, Roasting Australia, Di Bella USA, and Evolution Roasters NZ — to form one of the largest manufacturing and distribution corporations in the roast and ground coffee industry.
Founder of Di Bella Coffee Phil Di Bella has returned to his origins leading the new global growth expansion plan in his new role as Executive Chairman, almost four-and-a-half years on from the sale of Di Bella to Retail Food Group in November 2014.
“I’m very passionate about the work Di Bella does. Today the group is so much more than I ever imagined it might become, and I’m excited to be working with the amazing team Di Bella has built over the years to continue crafting the finest coffee in Australia, and the world,” Phil said.
This consolidation, along with the launch of the foundation blends that started the successful Di Bella brand in Australia, will allow Di Bella USA to provide customers with the ultimate coffee experience from start to finish, supporting small and large businesses across the country.
The Di Bella brand range available to USA customers has been carefully selected to appeal to the target market and consumer, and has been tailored to complement the custom roasted coffees already produced in the company’s USA facility.
“We are committed to ensuring Di Bella becomes a successful global brand and I am dedicated to ensuring our launch into the USA is a success,” Phil said.
For more information about Di Bella coffee or to place an order at Di Bella USA, Santa Fe Springs, call 949-752-5282.
About Di Bella
Di Bella is Australia’s leading coffee roaster and supports ethical and sustainable producers. These relationships provide access to the world’s finest coffees and are an important part of delivering the Ultimate Coffee Experience.
Di Bella strives to employ individuals who align with its company culture, values and objectives. Di Bella’s Crop to Cup philosophy pays tribute to the farmer and their crops through their artisan roasting capabilities. This results in premium roasted coffee being delivered to the barista allowing them to extract the unique flavours from the blend of origins.