In 2006, Coca-Cola launched Coca-Cola Blak, a coffee-flavored version of its signature product. People didn’t like it, and the beverage flopped. Coke stopped selling the product in 2008, just two years after it launched.
Bad timing caused the failure, said Nancy Quan, the company’s chief technical officer.
“That was a trend before its time,” Quan told CNN Business. “I don’t think people were ready to have a coffee portfolio within the Coca-Cola brand.”
Now, thanks to evolving trends and palates, the company thinks the public is ready. And Coca-Cola is bringing Blak back — sort of.