Yesterday, we brought news of $150,000 in donations that Seattle Coffee Gear would be giving out to baristas, cafes, roasters, and techs across the United States to help those out of work and struggling to make ends meets during the shutdowns caused by COVID-19. But that was not the only significant donation made that day. Mirroring those efforts but at the other end of the coffee supply chain, Sustainable Harvest announced the launch of a relief fund to provide direct aid to farming families to the tune of $156,000.
The launch of this new initiated was timed to coincide with #GivingTuesdayNow, a global day of philanthropy whereby individuals are encouraged to give what they can to a charity or cause of their choosing. For a green coffee importer like Sustainable Harvest, that cause is clear: farming communities facing “lockdowns, enforced curfews, travel restrictions and road closures” due to COVID-19.